Qualifications

Adobe Marketing Specialist Certification

Google Digital Marketing & E-Commerce Certification

Branding: The Creative Journey Specialization Certification

Google Analytics Certification

MCO 438: Digital Audience Analysis

Course Description: “Students discover how to access, manipulate and translate audience data. Students learn how to mine data from Web sites, social networks, apps, email campaigns and video platforms, and how to use analysis tools and techniques to translate metrics into valuable, actionable insights that drive engagement strategies and business decisions. By working with real audience data, students receive hands-on analysis and reporting experience.”

Grade: A

MCO 307: The Digital Audience

Course Description: “Who are the people who make up digital audiences? How do digital audiences behave? And why is it important to research, identify and monitor digital audiences and their engagement with your organization? This course introduces the student to the very essence of the digital audience, exploring how community, consumer, social psychology and theory converge on digital platforms and social networks. Through case-study analyses, students will learn how audiences differ across industries and platforms, the elements that engage or dissuade users, and how organizations use audience data to manipulate growth strategies.”

Grade: A